Ezra Cooperstein is the head of sales for Maker Studios, overseeing the development and execution of Maker Studios' business strategy as well as the monetization of the company's digital platform. In his short career Ezra has accomplished a significant amount. Prior to Maker Studios, Ezra served as vice president and director of innovations for Initiative, a large advertising agency subsidiary of IPG. At Initiative, he was responsible for working on some of the agency's largest accounts including Hyundai/KIA, Lionsgate Films, Carl's Jr., and Dr Pepper/Snapple. He led numerous successful activations including a campaign for Carl's Jr. that won Best in Show: Integrated Online Campaign at the 2009 OMMA Award s. Before this, Ezra worked at Al Gore's Current TV where over the four and a half years he spent at the company, climbed the ranks from assistant to vice president of development and programming. He additionally was instrumental to engineering Current's innovative VC2 (viewer-created content) division.
Ashley goes to her new college while getting over the death of her mother. She meets some new people there including Binder ('Shane Dawson' ) while at a party and she learns about an urban legend of an online killer that has the nickname "Smiley" who can only be seen on the web and he apparently kills people after they type in "I did it for the lulz" three times. Soon after going to the party Ashley and her flatmate Proxy go online to test it out, with horrific results. She becomes paranoid and she starts to think she sees Smiley all over the place and feels that he may be chasing her, but how can that be if he is not real? Have they somehow released him from the internet?